Based in London, United Kingdom
Hemyoga is a reader-first UK publication covering the subjects that matter to everyday life in Britain: technology, business and personal finance, travel, lifestyle and culture. Our approach is practical and calm — we write guides that help people make better decisions, comparisons that are genuinely useful, and explainers that treat readers as capable adults.
We are based in London and write primarily for UK readers, though many of our articles on technology, travel and culture will be useful to anyone with an interest in how Britain works.
Technology — Broadband, mobile, smart home devices and digital services, with a focus on the UK market and UK consumer rights.
Business — Personal finance, self-employment, banking and the practical aspects of managing money in the UK, including HMRC guidance for freelancers and household cost management.
Travel — UK city breaks, rail travel, free days out and the kind of practical travel information that actually helps you plan a trip rather than just inspire one.
Lifestyle — Household costs, energy efficiency, shopping smartly and everyday decisions that add up to meaningful savings over time.
Culture — British broadcasting, independent markets, entertainment and the things that make life in the UK genuinely enjoyable.
Some articles on Hemyoga are free to read; others require a subscription. Subscription income funds the research and writing that goes into our longer, more detailed pieces. We do not use intrusive advertising formats, and our editorial decisions are independent of commercial relationships.
Subscribers get access to all articles, subscriber-only email briefings, and our ongoing comparison guides. Monthly subscriptions cost £7.99; annual subscriptions cost £79.
Hemyoga displays contextual advertising on some pages. Advertising does not influence editorial decisions. Where we have a commercial relationship with a product or service we cover, this is disclosed clearly. For advertising enquiries, please contact us.
We welcome correspondence from readers, including corrections, tips, suggestions and feedback. See our contact page for details.