Privacy Policy

Last updated: 1 April 2026

Hemyoga ("we", "us", "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store and share information about you when you use our website at hemyoga.com.

This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Hemyoga operates from ITV Store, Event Merchandising Ltd, Unit 11, The Edge Business Centre, Humber Road, London NW2 6EW. For data protection purposes, we are the data controller of the personal information you provide to us.

2. What Data We Collect

We may collect the following types of information:

Account and subscription data: email address, name, and payment reference when you subscribe.
Contact form data: name, email address, and the content of your message when you contact us.
Newsletter data: email address when you sign up for our newsletter.
Usage data: pages visited, time spent on site, referring URLs — collected anonymously through our analytics tools.
Technical data: IP address, browser type, device type — used for security and site performance.
Cookie data: see our Cookie section below.

3. How We Use Your Data

We use your personal data for the following purposes:

To process and manage your subscription (lawful basis: contract performance)
To send you newsletters and subscriber briefings you have opted into (lawful basis: consent)
To respond to your enquiries (lawful basis: legitimate interests)
To improve our website and content (lawful basis: legitimate interests)
To comply with legal obligations (lawful basis: legal compliance)

4. Cookies

We use cookies to keep the site reliable and measure anonymous performance. Cookies we use include:

Essential cookies: required for the site to function. These cannot be disabled.
Analytics cookies: anonymous data about how visitors use the site (e.g., which pages are visited, how long users stay). We use this to improve our content. You can decline these via the cookie banner.
Advertising cookies: if contextual advertising is served on this site, advertising networks may place cookies. You can manage these in your browser settings.

5. Third-Party Services

We may use third-party services including:

Analytics providers (e.g., Google Analytics) — data is anonymised where possible
Payment processors for subscriptions — we do not store card details directly
Email service providers for newsletters — your email address is shared only for this purpose
Advertising networks — contextual advertising may be displayed; advertising partners have their own privacy policies

6. How Long We Keep Your Data

We keep subscription data for as long as your subscription is active and for six years thereafter (as required for tax and accounting purposes). Newsletter data is kept until you unsubscribe. Contact form data is kept for 12 months.

7. Your Rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you
Correct inaccurate personal data
Request deletion of your personal data (subject to legal retention requirements)
Object to or restrict processing of your data
Data portability — receive your data in a machine-readable format
Withdraw consent at any time where processing is based on consent

To exercise any of these rights, contact us at hello@hemyoga.com. We will respond within 30 days.

8. Complaints

If you believe we have mishandled your personal data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page indicates when it was last revised. We will notify subscribers of significant changes by email.